ON THE BICYCLE

Vintage bicycles exhibition

The collector wanted to share the history of cycling in a new and innovative way.


We chose the arrival day of the historic Milan-San Remo race to inaugurate the exhibition of the most important pieces from the private collection inside the Casino di San Remo and the Grand Hotel de Paris.


ON the byCYCLE was set up with specially designed stands for displaying valuable bicycles. The kickstands were transformed into circular structures around the bicycles, causing the viewer to perceive the circularity of movement and time.

Demo
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